Lookbooks

Giggs x CRAFTD

We wanted to bring connection back to one of the busiest weekends of the year, giving our community and anyone on Oxford Street the chance to jump into a free cab ride with UK grime legend Giggs. T...

Melted

Some pieces don’t need a big storyline or a big location. Just a space that lets the details breathe. Melted was one of those pieces. So we stripped it right back in the studio. No set, no distract...

Race Day

This year we wanted a concept that matched that pace of Black Friday. The rush, the energy, that 'you need to move fast' feeling. Race Day made sense. Two drivers, two cars, but only one crosses th...

The Manor

This shoot was all about capturing the kind of man CRAFTD is made for. That’s why the manor made sense. The moment we stepped inside, it felt like his world. A place that’s lived a little. Full of ...

Faces of Napoli

For me, jewelry’s always been about chasing a feeling. Not following trends or sticking to someone else’s rules. So while we were in Napoli, we handed some of our favourite pieces to the locals. No...

Summer Gemstones

This drop builds on the chaos and success of last summer’s sell out collection. It takes the shape of one of our most recognisable pieces and pushes it further. Same feeling. Same shapes. Just rewo...

Untold Stories Behind the Collections

Explore an exclusive behind-the-scenes look into 7 years of best selling CRAFTD Collections. Peak behind the curtain, rediscover your favourite pieces and hear the stories that have allowed them to...

Summer Hats

Summer is all about lighter layers, fresh fits, and statement caps. This new collection introduces premium wools, cotton twills, and exclusive nylon blends—each picked for the perfect balance of te...

Summer Pearls

When we set out to capture the energy of summer, we didn’t need a beach or a poolside view. Instead, we built something better—a bedroom set straight out of the ‘90s. Walkmans, Playboy mags, lava l...

The Onyx Collection

Each Signet Ring in this collection features a hand-selected Onyx stone, set within a premium Cabochon inlay—an expert technique known for revealing the gemstone's richest and deepest natural colou...