Purpose

Own the creative pipeline for one pod. Turn customer insight into a constant flow of testable static and video ads that drive profitable CM3. Find what's next: new formats, new customer avatars, new regions.

What the role does

• Concept and brief 15-25 net new ads per week. Owns the avatar, angle, and script. Editors execute, the Creative Strategist directs.
• Lives in the data. Reviews ad-level performance daily across platforms. Kills losers fast, doubles down on winners, iterates on what's working at the hook, script, or visual level.
• Mines insight constantly. Reviews, comments, DMs, Reddit, TikTok comments, customer service tickets, returns reasons. Builds a running doc of customer language, objections, and moments.
• Owns the testing roadmap for the pod. Hypothesis driven, not vibes.
• Finds new formats. Spots what's working in adjacent categories (grooming, supplements, streetwear, fashion) and tests it in jewellery before competitors.
• Finds new customer avatars. Surfaces audiences not yet in the architecture and builds the creative to reach them.
• Finds new regions. Identifies markets ready to scale and builds the creative playbook to launch there.
• Briefs UGC creators and runs the creator pipeline alongside the Ad Content Manager.

Ideal candidate will have

3+ years in DTC paid creative, ideally fashion, accessories, or lifestyle. Proof of ads they've concepted that scaled past £100k spend. Writes hooks and scripts themselves, not just briefs. Fluent in Meta and TikTok ad libraries, can teardown a competitor in 10 minutes. Strong taste, knows the difference between an ad that looks good and an ad that sells. Experience with men's brands or category with similar buyer psychology a plus. EU market experience and working with multilingual ads a nice to have. On-camera comfort for hook delivery.